Nike Sportswear: Kids
100 young consumers were filmed in four cities around the UK in this film for Nike about the diversity of their consumers in the UK. Quotes were chosen from over 30 hours of footage and incorporated with "scrapbook" style motion graphic sequences featuring hundreds of stills from the kids' "facebooks" which were then mixed with playfully animated type sequences.
Prod Co - Spring69
Director: Anthony Shurmer
Edit: Dave Graham
Graphics: Espen Haslene (Tundra*)
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